Around the Office

What Could Be Better Than A Billboard?

Too often, companies find their annual advertising and marketing budgets dwindling at alarming rates with nothing to show for it. Every year, advertising space grows more expensive and harder to find. With each pause of the mail cart, business owners nervously anticipate spikes in their sales sheets. And while a whole page ad in a local newspaper, or a billboard on a busy street, or a 30-second slot during primetime television seems like the best way to generate leads… it is not.

Calling Your Customers to Action

Have you ever visited a company’s website, clicked through all of the relevant information, and then realized you had absolutely no idea what to do next? Suddenly you find yourself staring at your computer screen thinking, “Do I call? But I would kind of rather just send a quick email. I wonder how long it will take to get a response back from these people. Better yet, I wonder if I will receive a response back at all!”

Inbound Marketing: Getting The Most Bang For Your Buck

In the last 15 years, the world of marketing and advertising has drastically changed. A World Wide Web phenomenon sent advertising and marketing executives into a tailspin. Once a trade whose primary focus was print, television, and radio,  is now a booming digital market. Everything has changed: product placement, customer service techniques, feedback and data mining, even verbiage has become more current.