Around the Office

On The Go

It is very likely, that right now, at least one of your customers is viewing your traditional desktop website via a mobile device or tablet. And it is very likely, that right now, that very same customer is growing increasingly more frustrated having to zoom in and out, scroll back and forth, and strain their eyes just to view desired content.

Calling Your Customers to Action

Have you ever visited a company’s website, clicked through all of the relevant information, and then realized you had absolutely no idea what to do next? Suddenly you find yourself staring at your computer screen thinking, “Do I call? But I would kind of rather just send a quick email. I wonder how long it will take to get a response back from these people. Better yet, I wonder if I will receive a response back at all!”

Inbound Marketing: Getting The Most Bang For Your Buck

In the last 15 years, the world of marketing and advertising has drastically changed. A World Wide Web phenomenon sent advertising and marketing executives into a tailspin. Once a trade whose primary focus was print, television, and radio,  is now a booming digital market. Everything has changed: product placement, customer service techniques, feedback and data mining, even verbiage has become more current.

Adding Value to Your Brand

When starting any new business, most people agree that determining their business name or creating a logo was the most difficult decisions. To most, these kinds of choices are a large part of the all too important branding process. While a catchy name and a cool logo create the foundation of a company’s visual identity, it does not necessarily contribute to your brand’s value.