Too often, companies find their annual advertising and marketing budgets dwindling at alarming rates with nothing to show for it. Every year, advertising space grows more expensive and harder to find. With each pause of the mail cart, business owners nervously anticipate spikes in their sales sheets. And while a whole page ad in a local newspaper, or a billboard on a busy street, or a 30-second slot during primetime television seems like the best way to generate leads… it is not.