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The University of North Carolina at Charlotte (UNCC) has one of the states most credited Fine Art Photography programs. In 2010, UNCC introduced their first ever student photography exhibition, “Shutter”. By 2012, the exhibition was opened up to all photography students in the southeast region of the country.

Expansion of the exhibition meant UNCC’s photography department would need to market to other universities – drawing in students outside of the Queen City. To aid the school during this process, Lawson Creative was asked to design a logo, poster, and self-mailer for the 2012 Shutter exhibition. The promotional materials produced were mailed to schools all across the country.